Privacy Policy
Last updated: January 1, 2026
1. Introduction
UniquelyBehaved LLC, doing business as Ethos Aloft ("we," "us," or "our"), respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit ethosaloft.com and use our services.
By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.
2. Information We Collect
Information You Provide Directly
We collect information you voluntarily provide when you:
Contact Us:
- Name, email address, phone number (optional)
- Organization/Company name and job title
- Message content and inquiry type
Subscribe to Our Newsletter:
- Email address
Information Collected Automatically
When you visit our website, we automatically collect:
- IP address (anonymized where possible)
- Browser type, device type, operating system
- Pages visited, time and date of visit
- Referring website
3. How We Use Your Information
Provide Services:
- Respond to inquiries and contact requests
- Schedule and conduct consultations
- Deliver requested resources and materials
Communicate With You:
- Send newsletter content you've subscribed to
- Provide updates about our services
- Respond to questions and requests
Improve Our Services:
- Analyze website usage patterns
- Improve functionality and user experience
- Monitor and prevent technical issues
4. Third-Party Services
We do not sell, rent, or trade your personal information. We use the following service providers:
| Provider | Purpose |
|---|---|
| Tally (Tally B.V.) | Hosts our contact and newsletter forms and receives what you submit through them |
| Render | Website hosting; serves every page and receives your IP address and browser user-agent |
5. Cookies and Tracking
Cookies are small text files stored on your device. We use:
- Essential cookies: Required for website functionality
- Preference cookies: Remember your settings
You can control cookies through your browser settings.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information:
- Secure HTTPS encryption for all website traffic
- Access controls limiting who can view your information
- Secure storage with reputable cloud providers
- Regular security assessments
However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
7. Data Retention
| Data Type | Retention Period |
|---|---|
| Contact form submissions | 3 years or until deleted upon request |
| Newsletter subscriptions | Until you unsubscribe |
| Consultation records | 7 years (business records) |
8. Your Rights
Depending on your location, you may have the following rights:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information (subject to legal requirements)
- Opt-Out: Unsubscribe from marketing communications at any time
- Data Portability: Request your data in a portable format
9. California Residents (CCPA)
California residents have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information we collect
- Right to delete personal information
- Right to opt-out of sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising your rights
10. European Union Residents (GDPR)
EU residents have rights under the General Data Protection Regulation (GDPR):
- Right to access, rectification, erasure, and data portability
- Right to restrict processing and object to processing
- Right to withdraw consent
Legal Basis for Processing: Consent (newsletter), contract performance (services), legitimate interests (business operations).
11. Children's Privacy
Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:
Email: privacy@ethosaloft.com
Address: UniquelyBehaved LLC, United States
13. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our website after changes constitutes acceptance of the updated Privacy Policy.